Freddie the Firefly features a soft velour body that's ideal for cuddling.
His layered wings include a peek-a-boo mirror for interactive play and multiple textures, shapes and crinkles that encourage baby to explore.
Filled with features; Freddie has a squeaker, clinking rings, tethered ladybug teether and knotted antennae perfect for chewing.
He has bright colours on his tummy and high-contrast black and white patterns on his back.
The Lamaze clip lets you hook Freddie to strollers, carriers and diaper bags to take him along for on-the-go fun.